Caitlin Clark Makes History With New Retail Deal

DICK’S Sporting Goods announced a multiyear partnership with Caitlin Clark on Nov. 4 in Pittsburgh, covering DICK’S and Foot Locker.

Clark is a guard for the Indiana Fever of the Women’s National Basketball Association (WNBA).

The exclusive agreement makes Clark the first athlete either retailer has signed as a brand partner, according to the company. Financial terms and the exact contract length were not disclosed.

“DICK’S Sporting Goods was always a stop before the start of any sports season when I was growing up,” said Clark.

“Being the first ever brand partner for both them and Foot Locker is a really special full-circle moment.”

According to DICK’S, the partnership includes national and global marketing campaigns promoting Clark’s signature footwear, apparel and other products.

Plans also include store and digital experiences, fan events, appearances and community programming, the company said.

DICK’S Executive Chairman Ed Stack said Clark’s interests span several sports.

“Caitlin has an incredible ability to inspire, and as an athlete whose love of sports extends beyond basketball to golf, football, soccer, baseball, softball and more, she connects with fans across every part of our business,” said Stack.

Brett O’Brien, Foot Locker’s senior vice president and chief marketing officer, credited Clark with bringing new energy to the game.

“Foot Locker has always been the home for basketball, connecting fans with the athletes, products, and moments that move the game forward across the globe,” said O’Brien.

“Our partnership with Caitlin builds on that commitment, creating new opportunities to bring fans closer to the sport and celebrate the culture surrounding it.”

More basketball and sports coverage can be found in Tysonomo’s Sports section.